![]() ![]() This gives new customers a chance to see user generated content where your customers may have posted using your hashtag. Including a hashtag in your bio makes it a clickable link so that people can explore and follow the hashtag instantly. The call to action can be updated as needed to highlight special promotions, events or product launches. “Discover our award-winning design” or “Explore our collections” or “Shop our feed” etc. ![]() The bio text appears right above the website on Instagram, so the call to action could relate to the link. Most importantly, include a call to action. For example, “WeWork provides you with the space, community, and services you need to make a life, not just a living.” For jewelry specifically, include keywords that are relevant for your brand such as “by women for women” or “artisan jewelry” or “inspired by architecture and nature,” etc. Kristy Hurt, founder of Kristy Hurt Consulting and the co-lab and formerly of LVMH, advises “Be specific, brief and clear.” In as few words as possible, explain what differentiates you or your brand from others. Instagram limits the bio to only 150 characters. Brands can use other visual graphics like their logo. “While most people fail to pay attention to the name, it is the name field that makes up the first 30 characters of your Instagram bio and is an excellent source of helping you with SEO.”Īlso, Instagram is the most visual of all the social media platforms, so a professional photo in the profile is a must. According to, it is also wise to use keywords in the field name to help with SEO. So, let’s take a look at some pro tips that can help brands and industry professionals create impactful bios that capture attention and even inspire visitors to take action.įor Instagram, first make sure your account is a public profile, not private, to make it easier for people to find you when searching. The first impression people have when checking out a brand or a professional on social media is the bio or profile. As consumer buying behavior continues to evolve, more consumers are making stronger and more lasting decisions about brands and professionals based on their social media presence. Consumer loyalty is also enhanced by social media, with 75% of the 1,028 consumers surveyed reporting that they will increase their spending with a brand they follow on social media. According to the Sprout Social Index, a study released in May of 2020, 90% of consumers say that they buy from brands they follow on social media. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |